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The Value of an M. Allen Partnership

Once upon a time, in the bustling world of business consulting, there was a talented b2b consulting company, named M. Allen. With their founder's and principal's background as a Chief Revenue Officer (CRO), M. Allen quickly made a name for themselves by securing dozens of B2B clients since their launch of the company in 2020.





As M. Allen's reputation grew, companies far and wide sought their expertise to tackle pressing challenges. Here are the four recurring themes that kept emerging:


1. The Pipeline Conundrum: Many companies found themselves at a crossroads, unsure whether their pipeline needed more fuel at the top or a smoother conversion process. This uncertainty led to misguided fixes and worsened outcomes. M. Allen's solution was simple yet effective - proper instrumentation. By meticulously dissecting the top-of-funnel and conversion metrics, they guided companies towards a clearer understanding of their pipeline health.


2. The Quest for New Fixes: Executives, driven by the urgency to succeed, often hopped from one solution to another without pausing to analyze. M. Allen, drawing wisdom from their data scientist friends and their own penchant for experimentation, introduced a structured approach to running experiments. This not only slowed the pace down but also unearthed valuable insights from the data, steering companies away from mere guesswork disguised as data-driven decision-making.


3. Listening to the Echoes of Customers: Amidst the noise of internal dialogues, companies frequently lost touch with the voices that truly mattered - those of their customers and the market. M. Allen's remedy was ingenious - organizing roundtables with industry peers to gather insights, language, and feedback directly from the people who held the key to purchasing decisions. The enthusiasm and willingness to share among stakeholders proved to be a wellspring of valuable information.


4. The Data Dilemma: Burdened by a multitude of data sources and vendors, companies grappled with confusion, conflicts, and diminishing returns. M. Allen recognized the need for a different approach. Rather than adding another complex data vendor to the mix, they focused on identifying creative data points and integrating them strategically for impactful messaging across inbound and outbound channels. This shift in perspective shed light on the inadequacies of traditional data providers, emphasizing the importance of quality over quantity.


5. The Hunting for New Logos: As existing sales FTE rely on a few of their existing clients versus perform the necessary daily prospecting, M. Allen prides themselves on finding the targets and then doing the hard work of landing new clients and pipeline. Innovative Account-based Marketing, workshops, and more are a key habit in the practice.


And so, M. Allen's practice flourished not just through their expertise but also through their unwavering commitment to solving complex business challenges with creativity, precision, and a touch of art that set them apart in the world of B2B revenue growth consulting.


Interested to learn more? Contact us via mslonaker@mattallendevelopment.com.


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