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The Leadership Mandate | M. Allen Briefing for 24 Planning

The best leaders are those who have a complete and intimate understanding of every facet of their business and industry.

Leaders know everything about their own companies (its strengths and weaknesses, for example), their customers, their competition, and the business environment in which they operate.

Our brief features a complete questionnaire that covers all the major strategic and management issues that leaders will need to address. Some of the questions will be familiar; many will not.

Leaders should be able to answer these questions with confidence, without hesitation. If you do not know the answers, or if you are unsure, it is important that you find out as soon as possible. Without the answers to these questions, or with the wrong answers, you will make mistakes in marketing, sales, and business strategy that can be fatal to your business and team.

Once you’ve answered the questions, review your answers with the leadership staff and the other personnel in your business, who will be in the best position to confirm the truth of your answers. Goal here is to ensure that you all agree with most of the questions and future actions or plans that will be on the priority list.

The briefing can be retrieved here:

Download PDF • 7.95MB

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