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The Challenges Weighing on the C-Suite


Don't compromise or delay your revenue growth with less than optimum strategy and execution.

Driving a higher growth rate is fraught with challenges. When our clients struggle with having the right people to define strategies or sales processes, the tools and infrastructure in place to support their staff, or even need help filling the ranks with top-tier sales leaders or sales ops professionals they turn to M. Allen LLC.

With our deep and expansive experience in the core areas of people, process, and technology; as well as data/KPIs and culture, M. Allen can not only identify and design programs to optimize revenue generation but as accomplished practitioner, can also roll up our sleeves and execute alongside your internal team.

M. ALLEN'S APPROACH Understanding each companies stage of evolution provides a framework for prioritizing tactics.

Converting leads into paying customers, and than having those customers stick around and buy more is a complicated process, but our optimization model breaks it down and uncovers the opportunities for the highest and fasting ROI.

Whether it's a clear understanding of and ability to communicate value propositions, re-configuring comp plans, or tweaking sales processes and CRM tools, our impact typically includes more efficient and effective:

  • Revenue Growth

  • Sales Processes

  • Sales Assets

  • Customer Messaging & Engagement

  • Land-and-Expand / Cross-Selling


Sales Leadership

  • Interim CRO, Chief Sales Officer or Chief Commercial Officer

  • SVP Business Development roles

  • Interim VP/Dir of Sales

  • Interim Sales Manager/Ops

  • Interim VP/Dir of Customer Success

  • Strategic Assessments

  • Vendor Assessments

  • Team Assessments

  • Team Restructuring

Sales Optimization

  • Value Propositions

  • Customer Journey Mapping

  • Sales Processes

  • CRM Strategy

  • Analytics Optimization

  • Analytics & Insights

  • Social CRM Strategy

  • Process Definition & Alignment

Sales Enablement

  • Sales Materials

  • Sales/Marketing Automation

  • Sales Performance

  • Training

  • Sales Reporting/Dashboards

  • Lead Scoring Systems

  • Sales Content

  • Case Study Development

Customer Experience Optimization

  • Customer On-boarding

  • Customer Success

  • Expansion Revenue

  • Self-Service Strategy

  • Churn Prevention

  • Renewals

  • Customer Service/Support

Check out our additional insights on growth topics and outcomes we're driving for our clients:

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