top of page

Self-Reflection: Key to Winning the Sales Game

My thoughts this holiday weekend morning...

In the competitive world of sales, it's easy to be consumed by the idea of outdoing your competitors. However, a motivational image with the words "Look in the mirror. That's your competition." offers a different perspective. This powerful statement urges us to recognize that the most significant competition we face is not external but internal, and it's a concept that is particularly pertinent for sales executives.

As a sales executive, you often find yourself in a constant battle with targets, quotas, and the pressure to stay ahead of your peers. Yet, the true competition lies within yourself. The image metaphorically suggests that the mirror reflects not just your physical appearance but your skills, abilities, and most importantly, your potential for growth.

Understanding the Real Competition

The first step is understanding that your biggest competitor is your own limitations. This could be a lack of knowledge about your product, ineffective communication skills, or even the inability to handle rejection. By identifying these areas of improvement, you are setting a benchmark for your own progress.


The mirror signifies self-evaluation. It's about taking a long, hard look at your sales techniques, strategies, and results. Ask yourself - What are my strengths? Where do I falter? Am I maximizing my potential? This kind of introspection can provide valuable insights into your sales approach and areas that need improvement.

Setting Personal Goals

Once you've evaluated your performance, it's time to set personal goals. These should not just be about meeting your company's sales targets but about developing your skills and abilities. Perhaps you need to improve your product knowledge or work on your negotiation skills. Maybe it's about building better relationships with your clients. Whatever it may be, these personal goals are what will drive your growth and improvement.

Continuous Learning & Improvement

The world of sales is dynamic and ever-changing. As the person in the mirror, you need to constantly evolve and adapt. Participate in training sessions, attend webinars, read books, seek mentorship. Remember, every day is an opportunity to learn something new and to become a better version of yourself.

Celebrating Success

Finally, don't forget to celebrate your victories, no matter how small. Did you manage to close a difficult deal? Have you improved your communication skills? Did you meet your personal goals? Celebrate these victories. They are proof that you are winning against the person in the mirror.

In closing, as a sales executive, your greatest competition is you. By focusing on self-improvement and personal growth, you can transform your sales game and achieve greater success. In the end, the only person you need to be better than is the person you were yesterday. So, look in the mirror. That's your competition.

Ps: enclosing a link to our related post this weekend on taking an assessment at the mid-year break. Enjoy:

11 views0 comments


bottom of page