Hello CEO and Head of Sales. You’re feeling proud of your strategy, but you’re not sure it’s completely foolproof. You know the risk of missing your number this year is enormous. In other words, it’s not a risk you can afford to take. Don’t take the risk.
Thankfully, there is a way to ensure your 2023 plan gets off on the right foot. Start by evaluating, whether your sales strategy is a problem. If you can consistently exceed your revenue objectives each month, quarter, and year, the answer is no. But if you are on the expectations treadmill, you may need to modify your sales strategy.
Carve out 30-minutes to schedule a call with your leadership team and/or your portfolio company to go through these litmus questions to determine if your sales strategy needs to be updated. I recommend having the CEO and sales leader of your company answer these questions ahead of your call and then go through them together. If you answer ‘yes’ to five or more of these questions below, you might want to re-evaluate your sales strategy.
Download the brief here: