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Gartner report: State of Sales Analytics

Gartner conducted the State of Sales Analytics survey to better understand how B2B sales operations leaders view: sales analytics role and effectiveness, data literacy, and data governance and quality.

Download the report to discover insights such as:

  • 58% of sales leaders say that complexity of business and underlying data makes sales analytics’ output tough to interpret.


  • Only 20% of sales leaders believe it is important to help stakeholders understand implications of analytics findings.

  • The #1 area identified for data governance team success is: Setting a strategic vision for the analytics program.


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