Gartner conducted the State of Sales Analytics survey to better understand how B2B sales operations leaders view: sales analytics role and effectiveness, data literacy, and data governance and quality.
Download the report to discover insights such as:
58% of sales leaders say that complexity of business and underlying data makes sales analytics’ output tough to interpret.
Only 20% of sales leaders believe it is important to help stakeholders understand implications of analytics findings.
The #1 area identified for data governance team success is: Setting a strategic vision for the analytics program.