We all know that social is a key part of modern marketing, but how do you get started? How can you be sure that your efforts on social are strategic, and that you aren't just "marketing at random?" To be successful on social, your social marketing strategy needs to include high-level objectives, as well as specific, granular action items. In other words, you need a social media tactical plan.
Download this great Sample Social Media Tactical Plan from Marketo, and start mapping your social strategy now.
Use their sample plan to decide:
Key objectives and action items for your blog, social networks, videos, photos, and presentations
The number of hours your company will choose to devote to each facet of social marketing
How your goals might differ on networks like Facebook, LinkedIn, Twitter, and more
The most important, testable metrics for your social campaigns